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Market Assessment
Casestudy | Construction Group
Brief
Maintain premium pricing despite strong adverse conditions
Aims
Phase 1
Research and understand
Phase 2
Build independent model
Approach
Two large surveys from 80+ industry stakeholders
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Qualitative insights from 80+ interviews with specialised industry stakeholders
Impact
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Connect with the voice of the customer
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New relationships with industry stakeholders to open new ways forward for growth
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Pool of industry expert support
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